In this article it is talking about how F1 has partnered with the social networking application: Snapchat. They're creating their very own 'Our Stories' which will contain videos and pictures from the event that is occurring this weekend.
F1's strategy is to team up with lots of other social media platforms to expand the event and advertise it more.
F1's stories will be accessible in the UK and the USA. The Snapchat will then follow the Grand Prix all around to the different countries that is holding the races.
Snapchat said: "Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement,"
Frank Arthofer, head of digital at F1, said: "This is the first step towards expanding our social media strategy. We need to continue to bring new fans to the sport - by reaching out to them on social media platforms with behind the scenes, fun and engaging content. Snap's platform is one of the most popular among 'millennials,' a sector we are particularly keen on attracting, as it represents the future of our sport."
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