Thursday, 13 July 2017

Formula 1 teams up with Snapchat

http://www.bbc.co.uk/news/business-40591989

In this article it is talking about how F1 has partnered with the social networking application: Snapchat. They're creating their very own 'Our Stories' which will contain videos and pictures from the event that is occurring this weekend.

F1's strategy is to team up with lots of other social media platforms to expand the event and advertise it more.

F1's stories will be accessible in the UK and the USA. The Snapchat will then follow the Grand Prix all around to the different countries that is holding the races.

Snapchat said: "Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement,"

Frank Arthofer, head of digital at F1, said: "This is the first step towards expanding our social media strategy. We need to continue to bring new fans to the sport - by reaching out to them on social media platforms with behind the scenes, fun and engaging content. Snap's platform is one of the most popular among 'millennials,' a sector we are particularly keen on attracting, as it represents the future of our sport."

Weak Pound Sees Surge in Toursits visting the UK

http://www.bbc.co.uk/news/business-40592623

In this article I read that the number of people visiting the UK for holiday has rose 21.1% after Brexit. This shows that tourists aren't hugely bothered by the exchange rate. Although the number of business visitors declined.

The same with the British. They were not discouraged to travel abroad after the currency change. There was a rise of 8.1% of British people going over seas, this increase was from the amount that travelled at this same time, but last year.

Many countries has seen an increase in visitors from all over the world, resulting in America the amount of spending to the amount of visitors is a vast difference.